In today's world, the inclusion of people with mobility impairments in the tourism industry remains (too) big a challenge. We discovered this while researching the topic when Dom Dva topola from Izola approached us, aiming to shift the general perception from a rehabilitation-holiday home to a tourist resort for everyone. The idea to present accessibility as an exclusive advantage emerged from understanding the relationships, needs, and trends in accessible tourism, as defined in de la Fuente Robles' study. Thus, Floramare Health Resort was born, addressing the key challenge with an ambitious project of comprehensive graphic and communication renovation, which not only emphasizes accessibility but celebrates inclusivity. Our commitment to creating a space where everyone can enjoy without limitations stems from thorough research and understanding of the needs of all guests.

The proverb says that laughter is the best medicine and a smile is the best makeup. We recognize that many people around the world hide their smiles due to discomfort or anxiety related to the appearance of their teeth. According to the National Smile Month Survey (Atomic Research, 2019), as many as 51% do so. Therefore, with Philips Sonicare, we tackled the issue head-on with an innovative campaign designed as a long-term project focusing on oral hygiene and its connection to mental health. Two types of activations – online and offline – within the campaign demonstrate that we can innovatively and effectively address real consumer issues like confidence in their smiles, while simultaneously enhancing brand engagement.

Where are the young people? This everyday question, which hides worrying statistics about adolescents spending time behind screens, communicating with smartphones in hand, and growing up without real motivation, also echoes in our minds. Therefore, in collaboration with Supernova Ljubljana Rudnik, we developed a project aimed at creating a more attractive and accessible environment for young people who are increasingly inclined towards digital forms of socializing and shopping. The main guiding principles were the results of research on the impact of the COVID-19 pandemic on the shopping habits of young people and studies on trends in the digital behavior of young people, emphasizing the need for innovative solutions to establish real connections in a digitally colored world. The project acts as a bridge between the digital and physical worlds and as a platform that encourages interactivity and active participation among young people.

The digital presence of brands is a necessity today, and cultural institutions are aware of this, having to combine their historical roles with modern approaches. One of the most recognizable Slovenian cultural monuments faced the challenge of maintaining its reputation on social media without appearing artificial or rigid. We designed a communication strategy aimed at attracting a younger audience while maintaining respect for cultural heritage through authentic and dynamic content reflecting the current happenings at the castle. We relied on a study that examines the potential of marketing communication as a sustainable tool in the context of castle museums.

Dietary supplements have become an integral part of our lifestyle, so it's not surprising that communication strategies promoting health benefits and supplement integration are also evolving, as discussed in a reference study by Ipsos. Social media has become the primary channel for seeking information, which is why we chose Instagram, Facebook, and TikTok as the main communication channels for the dietary supplement brand. Since digital content is mostly consumed quickly and needs to be presented in a user-friendly way, we balanced serious medical content with entertaining elements.

Foreign destinations seem so attractive, or as the Slovenian proverb goes: "The grass is always greener on the other side of the fence." So how do we present local towns to Slovenians as a dream destination for a trip with unlimited exploration opportunities? With an innovative digital campaign, part of a year-long communication strategy, we invited users to discover the charms of Slovenia's historical cities in different seasons. Based on a study by the World Tourism Organization that explores the behavior of domestic tourists in various European countries and highlights strategies to attract them to explore their own country, we focused on more targeted communication with local guests, inviting them through tailored activations to discover the enchanting places and activities characteristic of each season.

In today's digital environment, where trends and user expectations rapidly evolve, a good user experience is crucial for maintaining a competitive edge and visitor satisfaction. To answer the question of whether user experience is part of usability satisfaction or usability is part of the user experience, we referred to an interesting study from 2017, published at the International Conference on Intelligent Informatics and Biomedical Sciences (ICIIBMS). Before the redesign, the website of ZKŠT Žalec (Institute for Culture, Sports, and Tourism Žalec) was outdated, confusing, and overloaded with information, which caused problems with the user experience. Users faced challenges in finding relevant events and information. Our goal was to create a structured and functional portal where events are clearly highlighted while enabling a separate presentation of the institute's various areas of activity – culture, sports, and tourism.

In recent years, Žalec has been rapidly developing in the direction of tourism, but the destination's website has not kept pace, becoming a repository of content. In her research, Martínez-Salova argues that it is the characteristics of a website in the tourism sector that help create user preferences for a travel destination. Therefore, together with Tourism Žalec, we assessed that the site needed a thorough overhaul in terms of visual updates, clarity, and user experience. The existing site lacked clear information, making it difficult to find important content. Our task was to create a modern website where the offerings are clearly separated from accommodations and culinary experiences, allowing visitors to quickly access information.

When planning a trip, people often face difficulties in choosing a destination and then in finding authentic and interesting experiences. Therefore, we created a dynamic online experience that guides users on a touristic exploration of Kamnik, intertwining data science with the art of travel. Supported by Pestana's research on the impact of emotions and satisfaction on destination choice, this approach allows visitors to co-create and experience genuine interaction with the destination.

The main issue job seekers face is the lack of a transparent and centralized platform where they can find comprehensive information about job positions, the company, and its employees. A study analyzing job advertisements identified the importance of a corporate website in presenting the company. Harvest has decided to establish a modern and dynamic career website designed to attract and inform potential candidates. The website offers comprehensive information about the job positions and opportunities the company provides and facilitates interaction with potential candidates.

Overload of options that often appear equivalent at first glance represents one of the key challenges in choosing over-the-counter pharmaceutical products. In collaboration with Polymetrio, the distributor of the Aboca brand, we developed a communication strategy aimed at bringing these products closer to the general public. The starting point in our design was Masood's definition of modern marketing approaches in the pharmaceutical industry. Our approach was designed to present the benefits of these natural products to users in an attractive and understandable way, enabling them to make easier and more informed choices.