Valerija Oblak

Project Manager

✉️ valerija@theother.si

📞 031 362 998

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“It's not about ideas. It's about making ideas happen.”

Character Synthesis

Logos

Valerija is currently completing her master's degree in marketing at the Faculty of Economics in Ljubljana. She has gained marketing knowledge through various marketing competitions and as the head of marketing at the MPM Association, Ljubljana section. During her studies, she started her career as a social media manager, but her skills in organization and leadership led her to the position of project manager.

Patos

Valerija is known for her precision and organization, yet she is the team member most likely to forget her laptop on Mondays. Despite this, her emails and instructions to the team are always very structured. She enjoys participating in the preparation of creative campaigns, and even more so in their execution. Multichannel campaigns, to which she can devote all her attention, are her greatest challenge and satisfaction. She loves expressing her creativity through painting and creating, and she relaxes by dancing and taking walks in nature.

Do You Feel It?

I believe that a bright environment and group offices are key to designing innovative campaigns. Therefore, the key components of my ideal office are large windows, high ceilings, a bright interior, and group spaces. I would describe my ideal office as always tidy and clean, yet it exudes creative chaos and collaborative creation.

Did You Know?

AI has made impressive strides in recognizing and interpreting human emotions. Emotion recognition systems based on artificial intelligence can analyze facial expressions, voice tones, and body language to identify how a person feels. This enables the use of AI in therapeutic applications, where it can provide support and advice based on detected emotional states. Additionally, these technologies are also used in the automotive industry, where AI-equipped vehicles can alert drivers if they detect signs of fatigue or stress.

references

The proverb says that laughter is the best medicine and a smile is the best makeup. We recognize that many people around the world hide their smiles due to discomfort or anxiety related to the appearance of their teeth. According to the National Smile Month Survey (Atomic Research, 2019), as many as 51% do so. Therefore, with Philips Sonicare, we tackled the issue head-on with an innovative campaign designed as a long-term project focusing on oral hygiene and its connection to mental health. Two types of activations – online and offline – within the campaign demonstrate that we can innovatively and effectively address real consumer issues like confidence in their smiles, while simultaneously enhancing brand engagement.

Philips Sonicare

Multichannel Campaign "Show Your Teeth"

Where are the young people? This everyday question, which hides worrying statistics about adolescents spending time behind screens, communicating with smartphones in hand, and growing up without real motivation, also echoes in our minds. Therefore, in collaboration with Supernova Ljubljana Rudnik, we developed a project aimed at creating a more attractive and accessible environment for young people who are increasingly inclined towards digital forms of socializing and shopping. The main guiding principles were the results of research on the impact of the COVID-19 pandemic on the shopping habits of young people and studies on trends in the digital behavior of young people, emphasizing the need for innovative solutions to establish real connections in a digitally colored world. The project acts as a bridge between the digital and physical worlds and as a platform that encourages interactivity and active participation among young people.

Supernova

Live Podcast in the Shopping Center

Research has shown that consumers typically seek information about products on social media when they perceive utilitarian and/or hedonic value. Such information, obtained through social media, influences consumer preferences, shopping behavior, and decisions. In today's digital world, it is crucial for brands to remain visible and relevant on social media, where much of the interaction with consumers takes place. Supernova, the largest chain of shopping centers in Slovenia, faced two challenges: how to communicate as effectively as possible with multiple target groups simultaneously, and how to combine the diversity of events and offers at various locations.