Dietary supplements have become an integral part of our lifestyle, so it's not surprising that communication strategies promoting health benefits and supplement integration are also evolving, as discussed in a reference study by Ipsos. Social media has become the primary channel for seeking information, which is why we chose Instagram, Facebook, and TikTok as the main communication channels for the dietary supplement brand. Since digital content is mostly consumed quickly and needs to be presented in a user-friendly way, we balanced serious medical content with entertaining elements.

The main issue job seekers face is the lack of a transparent and centralized platform where they can find comprehensive information about job positions, the company, and its employees. A study analyzing job advertisements identified the importance of a corporate website in presenting the company. Harvest has decided to establish a modern and dynamic career website designed to attract and inform potential candidates. The website offers comprehensive information about the job positions and opportunities the company provides and facilitates interaction with potential candidates.

Social media plays a crucial role in conveying messages about brand sustainability, engaging consumers, and raising awareness about responsible business practices, as discussed by Aripin et al. in their research on developing a sustainable brand strategy. At a time when environmental awareness is becoming an increasingly important part of everyday life for modern consumers, EKOZARČEK addresses current social issues with simple yet powerful messages through its presence on social media. The project is designed to raise awareness about the importance of sustainable choices and the impact of individual habits on the environment through visually appealing and educational posts.

Overload of options that often appear equivalent at first glance represents one of the key challenges in choosing over-the-counter pharmaceutical products. In collaboration with Polymetrio, the distributor of the Aboca brand, we developed a communication strategy aimed at bringing these products closer to the general public. The starting point in our design was Masood's definition of modern marketing approaches in the pharmaceutical industry. Our approach was designed to present the benefits of these natural products to users in an attractive and understandable way, enabling them to make easier and more informed choices.

In a world where the market for dietary supplements is saturated with products promising quick fixes for better well-being, Basica stands out as a universal and complex dietary supplement, whose multifaceted utility presents a communication challenge. Due to its wide range of benefits and indications, users are often unsure how to incorporate the product into their daily routine. The project is designed for long-term education and brand recognition, highlighting clear and understandable practical value.

In a world where the market for dietary supplements is saturated with products promising quick fixes for better well-being, Basica stands out as a universal and complex dietary supplement, whose multifaceted utility presents a communication challenge. Due to its wide range of benefits and indications, users are often unsure how to incorporate the product into their daily routine. The project is designed for long-term education and brand recognition, highlighting clear and understandable practical value.

In an era where social media shapes how young people connect, express themselves, and entertain, TikTok stands out as one of the most influential platforms. Despite its popularity, many young users struggle with a lack of knowledge about creating quality content, which can lead to inappropriate practices and negative impacts on their mental health. The need to enhance digital literacy among youth, highlighted in Langlais’ research, served as the foundation for a new socially beneficial project by the Supernova Ljubljana Rudnik shopping center. Through a series of free workshops, we aimed to empower young people to become creative and responsible content creators, harnessing TikTok's potential to make a positive impact within their community.

Email marketing can be an effective tool or merely another form of communication leading users to "email fatigue." The key issue recipients of newsletters face is oversaturation. A study on modern email marketing practices and strategies for boosting conversions also addresses this, stating that personalization and content adaptation based on voluntarily provided data are the critical elements that can enhance campaign success. In the tourism industry, where personalization and interest-based adaptation play an important role, these findings have helped us better target and engage recipients of the Rogaška Slatina tourism destination newsletter, thereby increasing conversions.