Klara Bohnec

UX Specialist and Editor

✉️ klara@theother.si

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“Pay attention to what users do, not what they say.”

Character Synthesis

Logos

Klara began her academic journey at the Faculty of Pharmacy, fascinated by chemistry and biology. Later, she was drawn to the business world, leading her to pursue a master's degree at the Faculty of Economics. There, she discovered her passion for digital marketing. Her professional experience allowed her to develop her skills in a direction she truly enjoys—web design. For her, every website is an opportunity to create user experiences that are aesthetically pleasing, functional, and innovative.

Pathos

Klara is known for her calmness and composure. She doesn't shy away from challenges; instead, she embraces them with open arms. She loves nature, long walks with her dog, and spending time with her loved ones.

Do You Feel It?

My ideal office is a cabin surrounded by nature and forest animals happily frolicking around. The cabin has large windows, a big desk, and a comfortable chair. The computer has a large screen, and there is freshly brewed tea on the desk.

Did You Know?

AI is even learning to create and perform magic tricks! Researchers have developed artificial intelligence that can design new magic tricks using mathematical algorithms and psychological principles to deceive audiences. AI has been used to create card tricks and even design illusions with mental games that real magicians can perform. This is not only a fun application of AI but also shows how technology can enhance our understanding of human perception and psychology.

references

In today's world, the inclusion of people with mobility impairments in the tourism industry remains (too) big a challenge. We discovered this while researching the topic when Dom Dva topola from Izola approached us, aiming to shift the general perception from a rehabilitation-holiday home to a tourist resort for everyone. The idea to present accessibility as an exclusive advantage emerged from understanding the relationships, needs, and trends in accessible tourism, as defined in de la Fuente Robles' study. Thus, Floramare Health Resort was born, addressing the key challenge with an ambitious project of comprehensive graphic and communication renovation, which not only emphasizes accessibility but celebrates inclusivity. Our commitment to creating a space where everyone can enjoy without limitations stems from thorough research and understanding of the needs of all guests.

Floramare

Branding and Website of Floramare Resort

In today's digital environment, where trends and user expectations rapidly evolve, a good user experience is crucial for maintaining a competitive edge and visitor satisfaction. To answer the question of whether user experience is part of usability satisfaction or usability is part of the user experience, we referred to an interesting study from 2017, published at the International Conference on Intelligent Informatics and Biomedical Sciences (ICIIBMS). Before the redesign, the website of ZKŠT Žalec (Institute for Culture, Sports, and Tourism Žalec) was outdated, confusing, and overloaded with information, which caused problems with the user experience. Users faced challenges in finding relevant events and information. Our goal was to create a structured and functional portal where events are clearly highlighted while enabling a separate presentation of the institute's various areas of activity – culture, sports, and tourism.

Institute for Culture, Sports, and Tourism Žalec

Website Redesign

In recent years, Žalec has been rapidly developing in the direction of tourism, but the destination's website has not kept pace, becoming a repository of content. In her research, Martínez-Salova argues that it is the characteristics of a website in the tourism sector that help create user preferences for a travel destination. Therefore, together with Tourism Žalec, we assessed that the site needed a thorough overhaul in terms of visual updates, clarity, and user experience. The existing site lacked clear information, making it difficult to find important content. Our task was to create a modern website where the offerings are clearly separated from accommodations and culinary experiences, allowing visitors to quickly access information.

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