Matej Krmelj, Data Scientist, THE OTHER

The rules of the game in advertising analytics are constantly changing. It is crucial for companies to adapt to market changes in a timely manner through data-driven decisions. Innovations in analytics provide better understanding and prediction of consumer behavior, helping brands sharpen their marketing strategies in real-time. The latest analytics techniques can refine marketing decisions and deepen the understanding of consumer behavior.

Matic Bukovec, Senior Consultant, SqualoMail

Email marketing remains one of the key tools for building long-term relationships with customers. By properly using personalization and automation, email campaigns not only increase engagement but also significantly improve conversion rates. The presentation revealed how these strategies enable brands to communicate their message more effectively and optimize their marketing ROI.

Johanna Weiermann, Head of AI in Marketing and Ethics, Akademie für Künstliche Intelligenz und Digitalisierung

Collaboration between humans and artificial intelligence (AI) is shaping a new era in marketing, where the synergy between human creativity and algorithmic precision proves essential in a competitive environment. This discussion explored how AI can help enhance marketing campaigns while preserving the personal touch necessary for genuine audience connection.

Zlatko – Zlatan Čordić, Rapper, Other Side Two

Values are not just the foundation of business culture but also a decisive factor in how a brand is perceived by consumers. In his work and in the discussion at OTHER Academy, Zlatko consistently emphasizes how deeply rooted values can enhance trust and loyalty among customers/followers/listeners/people, leading to better business decisions and long-term success (for the company).

dr. Ana Lina Vodušek, Physician and Psychodynamic Consultant, Other Side One

Genuine understanding and respect for each other's needs can transform business relationships between clients and agencies. An experiential workshop, led by a psychodynamic expert, can be an excellent tool for fostering connection and realizing that in business, we are not just dealing with brands, but with people. Participants discover that successful relationships are built on a personal approach and small gestures. Such an approach not only enhances collaboration but also leads to mutually beneficial business outcomes.