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Can you list 3 AI projects that you will implement in the marketing department in 2025?

23.8 % of the marketing budget is allocated to technology development in the field of marketing.

AI Workshops

Artificial Intelligence in 2025

Today, most Slovenian companies already use GPTs, but at a fairly basic level. To increase efficiency and competitive advantage, a strategic and in-depth understanding of AI technology concepts will be crucial in 2025. Therefore, in collaboration with foreign experts, we have developed two workshops primarily aimed at marketing departments.

At the end of strategic workshop 1, "AI Implementation Plan", you will receive a comprehensive action plan with specific AI solution proposals.

Action workshop 2, "Automation of Marketing Processes", offers practical exercises and concrete approaches to automation, ensuring cost reduction and increased efficiency.

WORKSHOP CONTENT

Workshop 1

AI Implementation Plan

Introduction to AI Strategy
  • Overview of AI and its potential impact on businesses
  • Importance of aligning AI initiatives with business goals
  • Short-term vs. long-term AI and assessing a company's readiness for AI
Identifying business opportunities for AI
  • Brainstorming potential use cases in marketing
  • Evaluating AI suitability based on feasibility and business value
  • Prioritizing AI initiatives
Short-term AI implementation strategies
  • Exploring available AI tools and platforms
  • Practical exercise for quick AI solution implementation
  • Balancing speed and efficiency in AI adoption
Long-term AI implementation strategies
  • Understanding components of a robust AI infrastructure
  • Case studies of successful long-term AI implementation
  • Group activity for designing a long-term AI integration plan
Measuring AI effectiveness and return on investment (ROI)
  • Key performance indicators for AI initiatives
  • Tools and techniques for measuring AI effectiveness
  • Exercise for creating an ROI model for an AI use case
Developing an AI strategy action plan
  • Summarizing insights from daily activities
  • Creating a customized AI strategy for participants' companies
  • Presentations and feedback on action plans
Workshop 2

Business Process Automation

Importance of AI and automation in the modern work environment
  • Machine learning and deep learning
  • Robotics and autonomous systems
  • Process automation and AI-supported decision making
AI tools for automation
  • Microsoft Power Automate: Ideal for automating workflows within the Microsoft environment and integrating external applications
  • ChatGPT Premium: Excellent for intelligent text generation, creative support, and answering complex questions
  • Zapier: Optimal for connecting various web applications without coding knowledge and automating manual tasks
Automating routine tasks in the company
  • Effective command-giving (prompting)
  • Creating custom GPTs
  • Creating and editing texts, photos, and videos
  • Excel automation
Email automation, process optimization, and workflow management
  • Creating intelligent AI-powered email rules and response suggestions
  • Saving email attachments
  • Workflow automation in Slack
  • Practical exercise tailored to participants' interests (presentation of specific automation challenges and development of solutions using the presented tools)

Would you like to host the workshop in your company?

Discounted workshop price: €2,793