Where are the young people? This everyday question, which hides worrying statistics about adolescents spending time behind screens, communicating with smartphones in hand, and growing up without real motivation, also echoes in our minds. Therefore, in collaboration with Supernova Ljubljana Rudnik, we developed a project aimed at creating a more attractive and accessible environment for young people who are increasingly inclined towards digital forms of socializing and shopping. The main guiding principles were the results of research on the impact of the COVID-19 pandemic on the shopping habits of young people and studies on trends in the digital behavior of young people, emphasizing the need for innovative solutions to establish real connections in a digitally colored world. The project acts as a bridge between the digital and physical worlds and as a platform that encourages interactivity and active participation among young people.

Overload of options that often appear equivalent at first glance represents one of the key challenges in choosing over-the-counter pharmaceutical products. In collaboration with Polymetrio, the distributor of the Aboca brand, we developed a communication strategy aimed at bringing these products closer to the general public. The starting point in our design was Masood's definition of modern marketing approaches in the pharmaceutical industry. Our approach was designed to present the benefits of these natural products to users in an attractive and understandable way, enabling them to make easier and more informed choices.

In an era where social media shapes how young people connect, express themselves, and entertain, TikTok stands out as one of the most influential platforms. Despite its popularity, many young users struggle with a lack of knowledge about creating quality content, which can lead to inappropriate practices and negative impacts on their mental health. The need to enhance digital literacy among youth, highlighted in Langlais’ research, served as the foundation for a new socially beneficial project by the Supernova Ljubljana Rudnik shopping center. Through a series of free workshops, we aimed to empower young people to become creative and responsible content creators, harnessing TikTok's potential to make a positive impact within their community.