At THE OTHER, we understand the pulse of the market and the complexity of effective budget allocation better than anyone else. That's why we offer a solution for smart and thoughtful navigation through the ever-changing advertising landscape. Our approach is based on the concept of "smart" marketing, which relies on the use of smart technology, but includes much more than just digital tools such as social media, websites, AR, AI, etc. (adapted from Briez et al. (2021), Smart Marketing Usage in Egyptian Domestic Tourism: Opportunities and Challenges, Minia Journal of Tourism and Hospitality Research, 12(1)).

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Our social media service includes a comprehensive strategy that we design after carefully analyzing your company and target audience. We create conversational posting calendars, actively manage profiles, collaborate with influencers, and produce attention-grabbing content. Our team also handles reporting and analysis of results, allowing for continuous strategy adjustments for maximum impact.

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For accurate and useful analytics, we use advanced technologies such as our own tool OTHERDATA and machine learning methods for processing large amounts of data. We create clear visualizations that help in understanding complex data patterns and implement advanced analytics on websites and apps. Our goal is to reveal insights that enable you to make a better decision-making strategy and optimize your business.

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In the field of advertising, we offer comprehensive campaign design, which includes creating a complete visual identity, designing advertisements, and planning and implementation of a media plan. By setting goals and target audiences, we conduct targeted advertising, while simultaneously monitoring results to ensure quick campaign adjustments for optimal outcomes. In the final report, we present you the achieved results and recommendations for further improvements.

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