RESOLUTION

In today's fast-paced world, we often forget how important it is to take care of ourselves and stay true to our commitments. Research shows that regularly consuming magnesium can help reduce fatigue and exhaustion, as it supports the normal functioning of muscles and the nervous system. With the campaign "MAGical Commitment," we aimed to remind users that it's not just about empty promises but taking tangible steps towards a healthier lifestyle. In developing the campaign, we followed the findings of a study by Anouk van der Weiden and colleagues, which explores how self-control influences the development of positive habits in everyday life.

As part of the campaign, we created an interactive widget featuring a prize contest that offers a simple and fun way to participate. The experience is designed to be as clear and quick as possible—after all, no one has time for complex content during the December hustle. Additionally, we tailored the visual design to match the festive atmosphere, adding a touch of lightness to an otherwise “serious” topic. Users can easily join the game for a chance to win an amazing prize, such as a year’s supply of magnesium.

To spread the campaign's message, we designed engaging ads for the Meta platform (Facebook and Instagram). These ads are crafted to grab attention with a clear message and a striking holiday-themed design, where the product is cleverly integrated into the creative concept, emphasizing the importance of healthy habits. Targeted advertising on Meta allowed us to reach a broader yet highly relevant audience—particularly those seeking ways to improve their health and well-being.

The "MAGical Resolution" campaign carries a subtle emotional undertone, encouraging users to reflect on their resolutions and (new) habits. By combining interactive elements, eye-catching design, and targeted advertising, we created a campaign that not only achieves marketing objectives but also inspires users to make positive changes.