Shorts

How do you connect several videos into a cohesive story? By giving them a common thread. Each video begins with something completely ordinary that the user can relate to – like a reminder on a mobile phone. The message "What else can you visit in Rogaška Slatina besides Kristal Tower" immediately grabs attention and encourages viewers to watch the video until the end and discover the other attractions. The final screen, on the other hand, captures the emotions experienced after visiting the destination – showcasing moments of an experience, frozen in a photograph that becomes an unforgettable memory.

This approach adds both greater informational and emotional value to the videos, creating a series that is thematically connected.

Our goal was to reach the target audience already seeking content about Kristal Tower. For advertising, we developed ads and copy that emphasized the unique features of Rogaška Slatina. We used seven short videos, produced in collaboration with local providers. The videos were optimized with relevant descriptions and tailored to YouTube's algorithm. The advertising campaign relied on strong messaging and the distinctiveness of individual landmarks, which captured viewers' interest and increased the ads' click-through rate.

The successful execution of the project yielded excellent results. The seven YouTube Shorts ads were displayed over 815,000 times in total, with nearly 46,000 viewers watching them in full. The campaign's greatest success was achieving 23,624 clicks on the links, confirming that the strategy met its goal – to boost interest in the experiences offered by Rogaška Slatina.
This project demonstrates that with tailored content and strategic advertising, we can effectively enhance destination visibility and encourage visits to local attractions.