interests

In the spring campaign, we explored user interests and preferences using dynamic digital ads that directed users to a website with an interactive questionnaire, inspired by the "poll" feature in social media Stories. The focus was on choosing between nature, culture, and unique experiences, allowing users to actively participate in the decision-making process. A prize activation provided entertainment for users, while our analysis of the collected data offered valuable insights into the preferences of Kamnik's visitors, significantly influencing the development of future activities and offerings. This created an interactive experience that encouraged visitors to explore all the charms of Kamnik.

In the summer campaign, we directed users to a website featuring an interactive gamified puzzle, where solving the puzzle revealed images of experiences in Kamnik. The selection of experiences and visual design of the ads were based on survey results from the campaign's first phase, enabling more targeted promotion. We supported the campaign with social media content, including a collaboration with travel influencer @ksenia_in_slovenia, who visited various locations in Kamnik and shared her authentic experiences with followers on Instagram.

The year-round digital campaign for the Kamnik destination achieved outstanding results, attracting over 860,000 users across five targeted markets (Slovenia, Austria, Germany, Italy, Czech Republic). The total ad impressions exceeded 2.1 million, with more than 27,000 ad clicks. Collaboration with influencer @ksenia_in_slovenia added an extra 70,000 views and over 700 interactions, further enhancing Kamnik's visibility as a unique tourist destination.