Spotcast

Podcasts have become a popular form of digital entertainment and information in recent years, especially among younger generations. Our goal was to bring this format from the virtual world into the real world, encouraging young people to visit Supernova, socialize in person, and participate in an event that combines entertainment and education. The series of three events is designed as a direct meeting with podcast creators, where visitors have the opportunity not only to listen to interesting conversations but also to actively participate in them. The excitement is further enhanced by a surprise guest, who heightens interest in the event.

The key to the event's success is comprehensive promotion, ensuring that information reaches a wide and relevant audience, encouraging active participation from potential attendees, and creating an atmosphere of anticipation. On the website, users can access event information and a registration form, allowing them to reserve a "seat" and receive promotional gifts. This increased the event's appeal and ensured active engagement from Supernova's tenants. Another communication channel is an attractively designed and youth-targeted e-newsletter, sent through a mailing list with a regular reader base. An advertising campaign on digital platforms and social media targets specific interest groups, aiming to maximize reach and interest in the event. We used a combination of paid ads and organic sharing to spread the invitation and information.