Revamp
A New Identity for Precision Technology
Seibert, a specialist in the sale of gas measurement and control equipment, faces the challenge of addressing a narrow target audience with specific products. As a study on usability, user experience, and accessibility shows, the key factors in creating an effective online presence are adapting to user needs, clear structure, and high usability. Our goal was to revamp the overall graphic identity and website to reach the target audience with modern visual solutions and an optimized user experience.
| Client |
M&K Seibert
|
| Service |
Creative and design
Web pages and apps
|
| Team |
Alenka Mivšek
Zoran Rudić
Darja Štukelj Rus
Anja Grabar
Žan Mlinarič
|
| Year | 2024 |
Revamping the Overall Graphic Identity
For Seibert, we designed a new logo that reflects a modern, technology-driven identity for the company. The existing logo had become outdated and no longer matched the advanced nature of Seibert's products. The new design combines minimalist aesthetics with elements that symbolize precision and reliability—key values of Seibert. The overhaul of the overall graphic identity also includes a consistent color palette and typography that enhance brand recognition.
Website Revamp
The old Seibert website was not responsive (RWD) and lacked features such as an email notification system, cookies, or a product catalog. The new site has been designed as a central tool for effectively showcasing the products. We introduced a product catalog with advanced filtering, enabling users to quickly search for and compare technically sophisticated solutions. The website features intuitive navigation, modern design, and functionalities that enhance the user experience while increasing the brand's credibility.
