Confident

As part of the campaign, we designed and produced four creative TikTok videos that focused on the key advantages of the product and the needs of the target audience. The videos addressed consumers with clear and attractive messages that highlighted the benefits of Smilers’ invisible braces, the simplicity of the treatment process, and their superiority compared to traditional braces and other competing products. In production, we considered the unique characteristics of the TikTok platform, where ads require high visual dynamism, a clear narrative, and a strong hook within the first few seconds to capture users' attention. Unlike organic videos—which are often more relaxed, authentic, and intended to build a community—advertising videos on TikTok must effectively convey key messages while also prompting immediate action.

The advertising campaign was meticulously designed to reach the target audience by tailoring the ads to users' demographic and behavioral segments. We continuously monitored metrics such as video view rates, interactions, and conversions, and optimized our strategy based on this data for maximum impact. The campaign successfully positioned Smilers as a modern and trustworthy solution for those looking to improve their smile without compromising their self-confidence or aesthetic appearance.

The results of all four advertising contents exceed the average. With a minimal investment of €50 per content, each of the advertised videos achieved more than 100,000 views (an average of 145,000) and 800 clicks on the Smilers website.