Smile

With a very direct and provocative slogan, SHOW YOUR TEETH, we embarked on a special mission: to encourage people to smile proudly and emphasize the importance of good oral hygiene. We conducted a successful giveaway on the popular social network Instagram, indirectly promoting interaction with the brand. The communication of the giveaway was carried out through digital ads on Instagram and Facebook.

With a bit of nostalgia for the red, pink, or purple tablets used in primary school to check dental cleanliness and with the thought of additional support for Oral Hygiene Month, we launched a direct campaign in March and revived these "miracle" tablets. In Ljubljana's BTC City, we informed random passersby with informational leaflets that included a dental cleanliness check tablet. Each leaflet also contained a promotional code for purchasing a Philips Sonicare toothbrush and an invitation to participate in the Instagram giveaway. In dental centers and Big Bang stores, we set up special countertop displays shaped like cute teeth, where visitors could receive promotional leaflets with information about good oral hygiene. This approach not only raised greater awareness of oral hygiene but also significantly increased loyalty and favorability towards the Philips brand. We concluded the campaign with a video in which we challenged passersby to show the cleanliness of their teeth, and in return, they received a Philips Sonicare sonic toothbrush. This further reinforced our campaign's message and increased its visibility.