IN THE SPOTLIGHT

Autumn by the Sea? Studies, such as research on seasonality in tourism, highlight that coastal destinations are often seen solely as summer spots, which negatively impacts their sustainable development. Ankaran offers more than just summer relaxation—it is a destination where visitors can connect with nature year-round. Through a fall-themed photoshoot and the creation of authentic images that highlight nature, hiking, and relaxation, we have brought Ankaran closer to couples and families seeking a retreat in nature even outside the main tourist season.

Client	Municipality of Ankaran
Service	Photo and video production
Team	Petra Vidrih Tina Mentol Darja Štukelj Rus
Year	2024

Getaway in all seasons

Autumn by the Sea? Studies, such as research on seasonality in tourism, point out that visitors often perceive coastal destinations solely as summer places, which negatively impacts their sustainable development. Ankaran offers more than just summer relaxation – it is a destination where visitors can connect with nature throughout the year. Through a fall-themed photoshoot and the creation of authentic images that highlight nature, hiking, and relaxation, we have brought Ankaran closer to couples and families seeking a retreat in nature even outside the peak tourist season.

10.000 steps in Ankaran

For the purpose of creating versatile and usable photos, we developed a scenario that reflects the natural beauty and relaxation of this destination. The central theme emphasizes accessibility and enjoyment of outdoor activities. The scenario included showcasing hiking trails and walking activities through the experiences of a family, connecting three key locations: Slani Travnik, the park in the town center, and the Debeli Rtič Landscape Park. This approach allows visitors to feel the nature and lifestyle that Ankaran offers through the photographs.

Foto production

The photoshoot took place in a beautiful autumn setting, where the protagonists embodied a natural and relaxed atmosphere. The photography was led by renowned landscape photographer and local resident Jaka Ivančič, who captured authentic moments of connection with nature through his artistic eye. By selecting the right equipment and styling, we achieved a sporty yet elegant look, which further reinforced the message of active relaxation throughout the year.

Results:

With a strategically designed photoshoot, we created attractive and aesthetically pleasing images that promote Ankaran as an ideal destination for relaxation in all seasons. These photos are suitable for wider use—on the website, in advertising, social media, printed brochures, and more.