Credibly

Dietary supplements have become an integral part of our lifestyle, so it's not surprising that communication strategies promoting health benefits and supplement integration are also evolving, as discussed in a reference study by Ipsos. Social media has become the primary channel for seeking information, which is why we chose Instagram, Facebook, and TikTok as the main communication channels for the dietary supplement brand. Since digital content is mostly consumed quickly and needs to be presented in a user-friendly way, we balanced serious medical content with entertaining elements.

Client	Vivalis
Service	Digital advertising Creative and design Media buying Photo and video production Social media Communication strategy
Team	Lara Burkat Vončina Amelija Umek Petra Vidrih Darja Štukelj Rus Žan Mlinarič Alenka Mivšek
Year	2024

Real Users

We selected real people as brand representatives, with whom followers can relate. On one hand, these are credible individuals, and on the other, they stand out with their lifestyle (e.g., top athletes, influencers). The key is that they genuinely enjoy Diasporal and can personally attest to its effects.

Short Vertical Clips

Across all three social media channels, we focus on short vertical video content, which is currently the most popular and delivers the best results. We handle the entire production ourselves, from writing scripts to executing filming days and editing. The content, locations, and people change, but the concept remains the same – showcasing serious products through fun content.

Results

Managing social media for the Magnesium Diasporal brand has brought significant results in both the Slovenian and Croatian markets. On the Diasporal Slovenia profile, reach increased by 13% in the first six months of 2024, while the community grew by 7%. Similarly, on the Diasporal Croatia profile, reach grew by 10% and the community by 5%. These results reflect the strategy's success in increasing engagement and expanding brand awareness in both markets.