Floramare

The Miracle of Inclusion and Coexistence

In today's world, the inclusion of people with mobility impairments in the tourism industry remains (too) big a challenge. We discovered this while researching the topic when Dom Dva topola from Izola approached us, aiming to shift the general perception from a rehabilitation-holiday home to a tourist resort for everyone. The idea to present accessibility as an exclusive advantage emerged from understanding the relationships, needs, and trends in accessible tourism, as defined in de la Fuente Robles' study. Thus, Floramare Health Resort was born, addressing the key challenge with an ambitious project of comprehensive graphic and communication renovation, which not only emphasizes accessibility but celebrates inclusivity. Our commitment to creating a space where everyone can enjoy without limitations stems from thorough research and understanding of the needs of all guests.

Client	Floramare Health resort
Service	Digital advertising Branding Creative and design Social media Web pages and apps
Team	Lara Burkat Vončina Anja Grabar Darja Štukelj Rus Tomo Turk Matej Krmelj Žan Mlinarič Amelija Umek Klara Bohnec
Year	2024

The Identity of the Health Resort

We designed the project with everyone in mind. The renovation not only brought a fresh name and look to the resort but also reflected the philosophy of harmony and equality in every detail. The new corporate identity, designed in warm gold, calm black, and gentle beige tones, symbolically represented the resort's rebirth. The logo, which combines elements of nature and symmetry in the form of a flower surrounded by an oval ring, reflects the dynamism and openness of our space. Such a visual transformation is not just an aesthetic change but reflects a deeper understanding and acceptance of guests from all walks of life.

Visualization of the Image

Our next phase focused on the tangible representation. By combining traditional serif fonts with modern script fonts, we created a sense of warmth and welcome. The materials that guests encounter, from greeting cards to birthday wishes, are designed to give every visitor a personal touch. The visual and textual components are intertwined in a way that makes each guest feel valued and respected.

Accessible website

The final step of our transformation was the creation of a new website. This is not just the digital face of the resort but also reflects our commitment to accessibility at every turn. With an intuitive design and clear navigation paths, we have ensured that guests can easily explore and plan their visit, regardless of their physical abilities. The website serves as a bridge between Floramare Resort and the world, inviting everyone to share our experiences of unrestricted access and equality.

With each of these steps, we at Floramare Health Resort have proven that it is possible to transcend traditional boundaries and create a space where everyone is welcome and where every visit is a special experience that guests love to remember and return to.

Results

Nearly 3,000 users visited the website in the first month after its launch, during which a digital campaign for advertising winter holidays was also running. The average time spent on the site is 1 minute and 37 seconds.