FESTIVAL
Smart Advertising at the Intersection of Art and Technology
Festival Ljubljana, one of the leading cultural events in Slovenia, requires a well-thought-out digital strategy that supports sales and enhances brand recognition throughout the year. Modern approaches rely on data-driven planning, precise measurement, and continuous campaign optimization, enabling effective audience engagement. Studies on the digitalization of event marketing and ticket sales highlight the importance of digital channels in increasing engagement, improving user experience, and optimizing sales. By continuously adapting its strategy, Festival Ljubljana maintains a strong digital presence throughout the year, expands its reach, and ensures optimal event attendance.
| Client |
Festival Ljubljana
|
| Service |
Media buying
|
| Team |
Diana Gajić
Urška Štokelj
|
| Year | 2025 |
Comprehensive Digital Advertising Strategy
For Festival Ljubljana, we have designed and implemented a year-round digital strategy that includes advertising on Meta, Google, and TikTok platforms. Based on an analysis of past performance, we developed a tailored strategy that considers the festival’s specific goals and seasonal trends. A key part of this strategy is the UTM framework and a measurement plan, which enable precise tracking of campaign effectiveness and data-driven optimization. This approach ensures that all advertising activities are focused on achieving maximum efficiency and return on investment.
Adaptation and Optimization of the Advertising Plan
Festival Ljubljana’s advertising strategy is not static—it evolves alongside events, audience responses, and sales performance. We continuously analyze data, adjust targeting, and optimize campaigns to reach the right audience at the right time, boosting ticket sales where it is most needed. Each campaign phase presents an opportunity for more precise targeting and increased effectiveness. Through strategically planned adjustments, we strengthen the festival’s brand recognition while ensuring that digital communication directly impacts venue occupancy. With data-driven optimization, Festival Ljubljana maintains a strong digital presence throughout the year, allowing art to reach those who appreciate it the most.
