Sustainability
Communicative Aesthetics
Social media plays a crucial role in conveying messages about brand sustainability, engaging consumers, and raising awareness about responsible business practices, as discussed by Aripin et al. in their research on developing a sustainable brand strategy. At a time when environmental awareness is becoming an increasingly important part of everyday life for modern consumers, EKOZARČEK addresses current social issues with simple yet powerful messages through its presence on social media. The project is designed to raise awareness about the importance of sustainable choices and the impact of individual habits on the environment through visually appealing and educational posts.
| Client |
Ekozarček
|
| Service |
Digital advertising
Creative and design
Media buying
Photo and video production
Social media
Communication strategy
|
| Team |
Petra Vidrih
Amelija Umek
Darja Štukelj Rus
Anja Grabar
|
| Year | 2024 |
Innovative Photo Production
The central part of the project is photo production, tailored to the aesthetics of social media, especially Instagram. All photos are designed in pastel, vibrant colors with youthful graphics that reflect a modern and relaxed approach to the theme of sustainability. The products are presented in an attractive and "Instagrammable" style, enriched with unique designs and prints with fun slogans, particularly suited for social media communication.
Communication Strategy
The communication strategy is based on three pillars: follower engagement, sustainability, and product presentation. The first pillar, engagement, focuses on encouraging interaction with followers through posts that promote discussions about sustainable practices. The sustainability pillar emphasizes the long-term value and importance of sustainable products in everyday life, communicated through educational content. Through product presentation, we highlight how EKOZARČEK can serve as a practical and aesthetically pleasing tool for contributing to a more sustainable world, further emphasized by creative and visually appealing product photos.
Results
Managing social media for the eco-friendly reusable cup brand Ekozarček has yielded exceptional results. With the help of innovative photo production and a well-thought-out communication strategy, profile reach has increased by 20% in recent months. The follower community has grown by 10%, indicating successful acquisition of new users and strengthening relationships with existing followers. These results confirm the effectiveness of our approaches in promoting sustainable products and encouraging environmentally friendly practices.
