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Love

During the ILY month

February is one of the most significant months for Bled Castle, as everything revolves around romance and love. For this special occasion, we created the visual installation "Heart of Bled Castle," drawing on Henry Jenkins' research on co-creating art (Confronting the Challenges of Participatory Culture: Media Education for the 21st Century, 2009) and the gamification "Love Word Search" based on the Lloyds Banking Group case study (Crossword Clues, 2021).

Client
Bled Castle
Service
Social media
Digital advertising
Creative and design
Media buying
Web pages and apps
Team
Diana Gajić
Anja Grabar
Tomo Turk
Amelija Umek
Brecelj grafika
Alenka Mivšek
Darja Štukelj Rus
Year 2024

Heart of Bled Castle

The visual installation represents the intersection of art and individual inclusivity, aiming to promote Bled Castle as a wedding destination. Visitors shared their heartfelt messages written on colorful notes, creating an installation in the shape of a heart. They documented their contributions with photos and social media posts, enhancing the branding and organic reach of the Bled Castle page. The personal experience aspect for visitors, couples, friends, and families is significant – fostering participation, a sense of duty, and contribution to a common goal. The memory of love will live forever!

Wedding Planner

Planning a wedding can be stressful, involving the coordination of numerous details, from selecting the location to organizing guests and decorations. Couples often face challenges in finding reliable vendors and obtaining the necessary information, adding to the tension. For those seeking the perfect wedding venue, such as Bled Castle, and wishing to plan their special day without worry, we have prepared a digital wedding planner. It combines all the necessary information, tips, and ideas for unforgettable weddings in 2024, without unnecessary stress.

Love Word Search

We transformed solving puzzles into an exploration and search for words that represent or are otherwise connected to the concept of love. The scientific basis? Solving complex puzzles triggers the release of dopamine, known as the happiness hormone, in the body during the AHA moment, leading to improved well-being. Higher levels of dopamine occur as a result of the user's victory over the puzzle, which consequently leads to better branding for the client, as the user unconsciously creates an emotional bond with them.

Results

1,200 visitors actively contributed to the creation of the Heart of Bled Castle on location, while the Love Word Search was solved nearly 3,000 times by online users.