POTICA

Bled Castle - The Story of Potica

Slovenian potica is not just a dessert but a symbol of the festive spirit, family traditions, and our cultural heritage. So how can we bring this classic queen of holiday tables closer to modern visitors? Through a unique Advent campaign at Bled Castle that combines an interactive exhibition, tastings, and an innovative modern interpretation of potica. Based on a study exploring the importance of gastronomic heritage, we have created an experience that connects history, culture, and contemporary trends. In doing so, we aim to bring the warmth of the holidays closer to visitors and emphasize the significance of the heritage we pass on to new generations.

Client	ZK Bled
Service	Digital advertising Creative and design Photo and video production Social media Communication strategy Web pages and apps
Team	Diana Gajić Amelija Umek Darja Štukelj Rus Neja Semolič Alenka Mivšek
Year	2024

Promotion "Advent at Bled Castle"

To revitalize December events at Bled Castle, we designed a comprehensive promotional campaign that combines tradition with modernity. We created the campaign’s visual identity, linking the festive atmosphere with the story of Slovenian potica, and extended it to jumbo posters, print materials, and advertisements in local newspapers. With the production of engaging content for TikTok and videos, we presented both the products – Slovenian potica and praline with potica flavors – and the main creators, Sonja Jezeršek and Maks Pogačnik.

Prize Quiz: The Slovenian Potica Quiz

With an online quiz, we offered visitors the opportunity to immediately test their knowledge about Slovenian potica while competing for attractive prizes. The quiz, integrated into the Bled Castle website as a widget, explores the tradition, flavors, and curiosities of potica through short questions. With its interactive design and educational content, it functions as an extension of the Advent experience, guiding users from the online environment to the actual exhibition at the castle.

Coordinated Communication

The entire communication is aligned with the interactive exhibition at the castle, enabling users to enjoy a comprehensive experience both online and in person. In this way, we have connected all activities into a unified narrative that not only promotes potica and the festive atmosphere at Bled Castle but also celebrates the rich Slovenian cultural heritage.