Balance

The key element of the communication strategy is to demystify the use of Basica and connect the complex product with simple, everyday life situations. Through various communication channels, we educate users on how the simple yet essential components of the product can effectively support their well-being and health. Visually appealing and educational content conveys to users that despite the complexity of its ingredients, using Basica is not complicated but can be a natural part of their daily routine.

As part of the strategy to bring Basica closer to a wider circle of consumers, we selected online influencer Vanesa Rola as our ambassador. She is known for her healthy lifestyle, which she regularly shares with her followers on social media. Vanesa cooks, makes her own cleaning products, and incorporates Basica into her daily routine. We saw parallels with the brand’s products, which contain pure minerals without added impurities. The goal of this collaboration is to "teach" consumers through digital content how they can integrate Basica into their daily activities and diet, thereby enhancing awareness of its benefits.