Longterm
Aesthetics Worth Attention
Social media can significantly enhance brand awareness and growth if the brand forms the right communication strategy. This is especially important for brands of electric personal care products, which face high competition on social media. BaByliss is known for its high-quality and innovative products that are also visually appealing, making them ideal for a visually focused platform like Instagram. Therefore, we leveraged the standout aesthetics in our communication and tailored the visual design of the posts accordingly.
| Client |
Orbico
|
| Service |
Social media
|
| Team |
Lara Burkat Vončina
Amelija Umek
Darja Štukelj Rus
|
| Year | 2024 |
Long-Term Strategy
We designed the strategy for both female and male target groups interested in beauty and care. The focus of communication is on presenting products through their benefits and functionalities, and demonstrating their use in collaboration with popular online influencers. The tone of communication is relaxed and educational, tailored to the specifics of each channel. We maintain constant profile growth and brand awareness with ongoing monthly advertising and boosting individual posts.
Results
Brand awareness in the Slovenian market shows sustained growth. Analytical data for the BaByliss Slovenia Instagram page confirms that community engagement increased by 10% in the first six months.
