CAPABILITY

The redesign of the Avtocenter BTG logo was a strategic decision reflecting the company’s growth and positioning in the automotive sector. The new logo combines modern design with carefully considered graphic elements that emphasize the company’s professionalism, reliability, and dynamism. By selecting a refined typography and a cohesive color palette, we have created a strong and recognizable visual identity that reinforces the brand’s presence in the vehicle sales and servicing segment.

The previous Avtocenterr BTG website did not provide an optimal user experience and failed to effectively support the sales process. The new digital platform is designed as a central tool for customer communication, offering a clear presentation of vehicles and easy access to key information. In line with modern automotive web platform standards, we implemented a clear content structure, visual elements that guide users, and interactive features such as an inquiry form for booking service appointments or vehicle viewings. This functionality is particularly important given the growing demand for DongFeng vehicles, allowing users to quickly and easily schedule showroom visits.

With the digital transformation and enhanced user experience, we have achieved significant results. We now record around 10 inquiries per month through the online form, reflecting increased user engagement. Additionally, we have boosted sales by 15%, confirming the effectiveness of our new digital strategy.