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Simplism

Cooking Tools with Italian Charm

Ariete is one of those brands made for promotion on social media. It stands out from competitors with its distinctive design, which is very appealing, and as a result, organic posts alone achieve good results. As stated in the research on the impact of social media on online shopping, a good strategy and constant presence on social media are crucial for improving brand image and increasing product sales.

Client
Orbico
Service
Social media
Team
Lara Burkat Vončina
Amelija Umek
Darja Štukelj Rus
Year 2024

Social Media

The strategy was simple: constant presence, a very straightforward template without special graphic elements, and above all, an important, friendly tone of communication that encourages openness. There is also continuous monthly advertising and boosted posts, along with occasional collaborations with influencers who test products and various recipes.

Results

Brand awareness in the Slovenian market is constantly growing. This is confirmed by analytical data for the Ariete Slovenia Facebook and Instagram pages, where community interest increased by 20% in the first six months.