THIS IS THE OTHER SIDE OF THIS SITE

Autumn by the Sea? Studies, such as research on seasonality in tourism, highlight that coastal destinations are often seen solely as summer spots, which negatively impacts their sustainable development. Ankaran offers more than just summer relaxation—it is a destination where visitors can connect with nature year-round. Through a fall-themed photoshoot and the creation of authentic images that highlight nature, hiking, and relaxation, we have brought Ankaran closer to couples and families seeking a retreat in nature even outside the main tourist season.

In today's fast-paced world, we often forget how important it is to take care of ourselves and stay true to our commitments. Research shows that regularly consuming magnesium can help reduce fatigue and exhaustion, as it supports the normal functioning of muscles and the nervous system. With the campaign "MAGical Commitment," we aimed to remind users that it's not just about empty promises but taking tangible steps towards a healthier lifestyle. In developing the campaign, we followed the findings of a study by Anouk van der Weiden and colleagues, which explores how self-control influences the development of positive habits in everyday life.